AI Art Direction
World-Building Through AI Art Direction
World-building is the foundation of believable generative media.
We design characters and environments as part of the same visual system — defining scale, lighting logic, tone, and visual rules before integrating them cinematically.
Character & Environment Concepts
Characters and environments are developed together — establishing visual language, material logic, scale, and tone before integration.
These concepts define the rules of the world.
Characters Integrated Into the World
Characters are integrated into environments using the same lighting logic, perspective, and tone established during world-building. The goal is seamless presence — not compositing.
Visual Consistency Across Images & Motion
Lighting, tone, and visual grammar remain consistent across images and video, allowing scenes to cut together naturally.